Featured Test JACKSON HOWARD Wins CoStar’s Q1 2024 Power Broker Quarterly Deals Award

March 26, 2025

Investors often grapple with the decision of whether to pursue “on-market” or “off-market” deals in multifamily investing. Let’s explore the advantages and disadvantages of each option.

Understanding On-Market and Off-Market Deals:
On-market deals are publicly listed multifamily properties readily available for sale through real estate agents or brokers. Conversely, off-market deals are properties not publicly listed, requiring a proactive approach from the investor to discover them.

Advantages and Disadvantages of On-Market Deals:
On-market deals offer transparency and accessibility, making them relatively easy to find. With a broader pool of potential buyers, competition can drive up property prices, yet sellers may be more inclined to accept offers swiftly. Moreover, on-market deals tend to involve less risk, given the seller’s likely transparency and completed due diligence. However, they can be costly due to increased competition and may still entail time-consuming due diligence processes.

Advantages and Disadvantages of Off-Market Deals:
Off-market deals often come with lower price tags and offer negotiation flexibility, as there is typically less competition among buyers. Sellers may be motivated to sell quickly, facilitating negotiations. Additionally, off-market deals may entail fewer risks, allowing buyers more time for due diligence. Nonetheless, finding off-market deals can be challenging and may require extensive networking and marketing efforts. Moreover, the lack of transparency from sellers can pose risks.
Summary

The preferred option—on-market or off-market—depends on the investor’s objectives and preferences. Some may favor on-market deals for their accessibility and simplicity, while others may lean towards off-market deals for their potential cost savings and negotiation flexibility. Ultimately, successful multifamily syndicated investing requires careful consideration of market conditions, investment goals, and risk tolerance.
 
Let us know how we can assist you with your property or locate off-market deals.

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